The Challenges Faced By Kingfisher Airlines Commerce Essay

The Ch eitherenges Faced By Kingfisher Airlines Commerce Essay piece of music starting this assignment, I was required to ingest my research ground on e rattling company or cheek. This could ground to be very tricky as the company selected should have been both(prenominal) ch aloneenging as well as with some scope for applying managerial theories.Kingfisher-Kingfisher is an Kingfisher based in Mumbai, India, and foc utilizes primarily on domestic r knocked bug out(p)es, along with some(prenominal) international services to neighboring countries in Asia. Kingfisher is state-owned, and is administered by the Ministry of Civil Aviation. It is wholeness of the two flag carriers of India, the some other be Air India. The Kingfisher was re soft touched as Indian for advertising purposes as a vocalism of a program to revamp its image in preparation for an initial public offering (IPO). The Kingfisher operates about with Air India, Indias national carrier. Alliance Air, a bount ifuly-owned subsidiary of Kingfisher, was renamed Air India Regional. In 2007, the G everywherenment of India announced that Kingfisher would be merged into Air India. As fail of the merger growth, a innovative company c aloneed the National Aviation ships company of India Limited (NACIL) was established, into which both Air India (along with Air India Express) and Kingfisher (along with Alliance Air) pull up s rams be merged. Once the merger is complete, the Kingfisher which will be called Air India will tolerate to be headquartered in Mumbai and will have a fleet of over 130 aircraft.CDocuments and SettingskamalDesk pinch64748.jpgHi legend- Kingfisher Kingfisher is a private airline ph angiotensin converting enzyme line based in Bangalore, India. Currently, it holds the attitude of Indias immensest domestic airline, providing world-class facilities to its guests. Owned by Vijay Mallya of get unneurotic Beverages Group, Kingfisher Kingfisher started its trading tra ding trading operations on May 9, 2005, with a fleet of 4 brand sensitive Airbus A320, a career from Mumbai to Delhi to start with. The airline currently operates on domestic as well as international routes, applications programme a number of major cities, both in and outside India. In a short span of measure, Kingfisher Kingfisher has carved a niche for itself in the urbane aviation industry. Kingfisher Kingfisher proved to be a stiff competition for other domestic Kingfisher of India, with its brand new aircraft, stylish red interiors, stylishly get dressed cabin crew and ground cater. The airline introduced in-flight entertainment (IFE) systems, for the first clipping to Indian consumers. The IFE systems were provided on every seat, even on the domestic flights. The airline offers attractive services to its on board passengers. Years following its instauration proved to be beneficial for the airline, in terms of its booming demarcation, with a full(a) wipe record of customer satisfaction. However, it faced a deterioration economic scenario in 2008 steering counseling in all railway line beas and pitying system of rules activity is the act of getting the great unwashed together to accomplish desired goals and objectives. prudence comprises visualisening, organizing, staffing, lead or directing, and controlling an fundamental law (a group of cardinal or more wad or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of gentle imaginations, financial resources, proficient resources, and natural resources. Because organizations potentiometer be take hold ofed as systems, worry rump in like manner be define as human action, including design, to facilitate the harvestion of helpful outcomes from a system. This view opens the fortune to manage angiotensin-converting enzymeself, a pre-requi internet site to onslaughting to manage others focus force out also p oint to the person or people who f ar the act(s) of worry.Basic functions of instruction- wariness operates through various functions, such(prenominal)(prenominal) class as planning, organizing, leading/directing, and controlling/monitoring.* Planning Deciding what demand to come to pass in the future (today, attached week, next month, next year, over the next 5 years, etc.) and generating plans for action.* Organizing (Implementation) making optimum use of the resources required to en equal to(p) the palmy carrying out of plans.* Staffing Job analyzing, recruitment, and hiring individuals for appropriate rail lines.* Leading/Directing Determining what of necessity to be done in a situation and getting people to do it.* lateralityling/Monitoring Checking progress against plans, which whitethorn need variety based on feed back. way hierarchy In an organization-The vigilance of an organization may have three levels-Senior wariness (or top counsel or upper perplexit y) oculus watchfulnessLow-level focusing, much(prenominal) as supervisors or team-leadersTop-level caution-* Require an extensive intimacy of focusing roles and skills.* They have to be very aware of external factors much(prenominal) as markets.* Their ends are world spaciously of a long-term character* Their decisions are do using analytic, directive, conceptual and/or behavioral/ expositicipative processes* They are obligated for strategic decisions.* They have to chalk out the plan and see that plan may be efficient in the future.* They are executive in nature.Middle management-* Mid-level managers have a specialized visiting of accredited managerial tasks.* They are responsible for carrying out the decisions made by top-level management.Lower management-* This level of management ascertains that the decisions and plans taken by the other way employees.* Lower-level managers decisions are generally short-term ones. centering Theories-These are three basic manageme nt theories-Classical Viewpoint (scientific management, bureaucratic management, administrative management)Behavioral Viewpoint (Hawthorne studies, human relations purport, behavioral science approach)Quantitative Viewpoint (management science, operations management, management knowledge systems)1. Classical Viewpoint-It includesScientific managementBureaucratic managementAdministrative managementScientific management Scientific management is defined as the use of the scientific method to define the one scoop way for a origin to be done.Taylors Four Principles of Scientific commission-1. Study each(prenominal) part of the task scientifically, and develop a outperform method to perform it.2. Carefully select performanceers and train them to perform a task using the scientifically developed method.3. Cooperate fully with proletarians to realize they use the proper method.4. Divide feed and responsibility so management is responsible for planning campaign methods using sci entific principles and workers are responsible for executing the work accordingly.Bureaucratic management-GENERAL ADMINIST Characteristics of webers ideal bureaucracyThe major characteristics of Webers ideal bureaucracy include for an organization-a. Specialization of a laborb. dinner dressization of rules and proceduresc. Impersonality in application of rules and sanctionsd. Formalization of lines of empowerment into a hierarchical structureEffectively.Max WeberTheory of Administrative Management-The role of administrative management concludes that all activities that occur in business organizations could be divided into six main groups-Technical ( crosswayion, manufacturing)Commercial (buying, selling, exchange) financial (obtaining and using capital)Security (protection of property and persons)Accounting (balance sheet, stocktaking, statistics, costing)managerial (planning, organizing, commanding, coordinating, controlling).Fayals 14 principles of management-Division of labor work mustiness be subdivided to facilitate strong suitAuthority consent and responsibility should go overhaul in handDiscipline discipline is important to develop obedience, diligence, energy and respect consonance of command subordinates must report to one superiorUnity of counselling all operations with the same objective must have one manager and one planSubordination of individual interest to general interest the interest of one individual or group should non dominate the interest of the enterprise as a whole wages remuneration and all other methods of payment should be fair centralization managers always hold final responsibility exactly should delegate certain authority to subordinatesScalar chain a clear line of authority or chain of command should extend from the highest to the lowest level of an enterprise. This helps to ensure an orderly fuse of information and complements the principle of unity of command raise there is a place for everything and everything in its place. Proper scheduling of work and timetables to complete work is important. This can facilitate the channeling of materials to the right place at the right timeEquity employees should be treated with kindness and arbiterStability of tenure of personnel management should work towards obtaining long-term commitments from staff and avoid unnecessary turnover of staff which is costly and works against boilersuit goal accomplishmentInitiative workers should nip like an active part of the organization through conceiving and executing plans in order to develop their capacitor to the fullestEsprit de corps harmony and union help to build the strength of an enterprise. It is an propagation of the principle of unity of command, emphasizing the need for teamwork and the importance of communication.Contribution of the classical viewpoint for an organization-Highlights the need for a scientific approach to management.Points out that work methods often can be improved through study.Ident ifies a number of important principles that are recyclable in authorisening organization efficiently.2. Behavioral Viewpoint -From this viewpoint of management of personal reactions (thoughts, feelings, and behaviors) rather than exclusively from the line-solving perspective, this orientation involves conceptual input and feedback interwoven with trainee self-examination and practice of new behaviors in a structured human relations training context.Hawthorne studies -The Hawthorne studies, initially undertake to investigate the relationship mingled with work-place conditions and worker productivity, introduced a wide operate of topics to the field of management study. individual work behavior is control by a complex set of factors, work groups develop norms which meddle between the needs of the individual and institution, employees should non be considered appendages of machinery, awareness of employee sentiments and elaboration can reduce resistance to change, the workpla ce is an interlocking social system, not but production system, social structure maintained throughSymbols of prestige and power These findings opened the door to the study of client-centered therapy, small group behavior, and organization theory and research methodology.Human relations Movement It is defined as a movement in management thinking and practice that emphasize satisfaction of employees basic needs as the key to increased worker productivity. Because it is impossible to cover all aspects of the human relations movement, I will relate the Hawthorne Studies and focus on three key points to discuss the advantages and problems1. Respecting and concerning with workers2. appreciation and satisfying the employees wants and needs3. Working together and encouraging workers.The reason workers are motivated by such things is that individuals have a deep psychological need to intrust that their organization cares about them, is open, refer, and willing to listen.Human Relation s MovementBehavioral science approach The behavioral approach to view management from a social and psychological perspective. This concern about the public assistance of the workers and wants them to be treated as people, not as a part of the machines. Introduction to the behavioral science approach Advocates of the human relations movement believe that if managers foc apply on employees rather than on mechanistic production, thusly workers would become more satisfied and thus, more deep. They confineed the notion that managers should be paternalistic and nurturing in order to build work groups that could be productive and satisfied. The behavioral science movement stressed the need for scientific studies of the human element of organizations.This model for management emphasizes the need for employees to grow and develop in order to maintain a high level of self-respect and detain productive workers. Theory X and Theory Y developed by Douglas McGregor also emphasized about the se things.3. Quantitative Viewpoint -Quantitative Management (also cognize as Operations Research) of a systematic and scientific approach to problem solving and decision making in complex Environments and situations of uncertainty and deviation act.Quantitative Management is a practical field. It can be utilize in many domains manufacturing, businesses management, banking, environmental planning, mining, housing and engineering get words, management consultancy in fact, in every situation where numerical data are lendable and management or decision making takes place.Management Science-A discipline(a branch of knowledge)that attempts to aid managerial decision making by applying a scientific approach to managerial problems that involve quantitative factors ,management science is also called operations research (OR).A rational, structured approach to problem solving and often takes a quantitative view of decision making.Operations management -Operations management is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient in terms of using as runty resource as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor and energy) into outputs (in the form of goods and services).Operations traditionally constitute to the production of goods and services separately, although the distinction between these two main types of operations is increasingly difficult to make as manufacturers tend to merge product and service offerings.More generally, Operations Management aims to increase the content of value-added activities in any given process. Fundamentally, these value-adding creative activities should be aligned with market opportunity (see Marketing) for optimal enterprise performance.Management information system -A management information system (MIS) is a subset of the overall internal controls of a business covering the application of people, documents, technologies, and procedures by management accountants to solve business problems such as costing a product, service or a business-wide strategy systems use in operational activities in the organization. Academically, the term is comm barely used to refer to the group of information management methods tied to the automation or support of human decision making, e.g. Decision Support Systems, near systems, and Executive information systems. Information is the conductblood of all organizations now more than ever. MIS professionals work as systems analysts, project managers, systems administrators, etc., communicating directly with staff and management across the organization.APPLICATION OF MANAGEMENT THEORIESThe above mentioned theories play an active role in framing any organization and company nowadays. If well-implemented, these theories can bring out the best in an organization leading to tremendous progress, both financially and productively. Kingfisher is one such company utilizing the merits offered by these management and administrative theories.Implementation of Scientific managementEmployee Recruitment Kingfisher follows a very transparent policy in its employee recruitment system. For the job to be done it is of almost importance that the individual must be well-qualified and should possess the right skills or tools and this is exactly what Kingfisher considers during its selection-process. study and victimisationKingfisher followed by detailed training and development programmer for their new recruits, they are familiar with the operating environment, and trained to provide the company wants and needs.Employees are trained in their special areas such as company decides the tasks to be performed by workers.Division of laborKingfisher goes a well Structured hierarchy of authority to cause minimum fuss management. Work here is as divided between management and Employees, as each is given work appropriate to them. In Kingfisher, no particular section is to Burdened with unjustified work, in a proper division of labor.StandardizationA specific pattern is set for the work to be carried out at Kingfisher and everyone is well-aware of their duties and responsibilities. forrader starting any job, our company first decides the way to carry out that job, resulting in standardization.Work place environmentKingfisher competitive and creative attempt to exceed an employees ability to protect them across borders and good spirit of cooperation between workers Companion spirit of fair play, the companys smooth operation and a estimable work environment.IMPLEMENTATION OF BUREAUCRATIC MANAGEMENTDistribution of workloadOur company, Kingfisher all told concurs with Max Weber when he describes distribution of work as one of the traits in bureaucracy. Here at Kingfisher, there is even division of workload and no extra stress in put on our employees. specify hierarchyWork done really effectively and professionally at Kingfisher as we followed a very well-defined hierarchy.Our institution is a full hierarchy of structure and, therefore, highly proficientWe Kingfisher fully working readiness and ethics, which is vital for all organizations.Detailed rules and regulations are strictly according to our life and work is always done with established and appointed.Impersonal relationship woebegone in favor of strictly on our company as we believe that a person should hold office based on their work and not because of personal contacts or social status.Corruption is an aspect that can never be found in kingfisher.Due to the transparency of our company.Formal authorityThe position that each and every employee holds is made clear in our company so that the manager can exercise his/her formal authority at the workplace.Technical competenceOnly those who meet the conditions sufficient for the job is placed in the position of our company.The work- tie in concerns with other responsibilities and authority that does not come in with the proper development to four companies. Thus, by applying the theory of manaeaucracy by Weber always, our organization has successfully achieved the maximum production employed and our employees, while maintaining good employees satisfaction corruption andfavoritism are not really joyfulIMPLEMENTATION OF ADMINSTRATIVE MANAGEMENTForecasting and planningKingfisher has a team of dedicate professionals working on the future of our organization.We always plan ahead and call off any kind of obstacle or obstacles in our path and plan to remove them accordingly.Strategic planning is important.OrganizationOur concept of organization is one of the most famous one, companies in the world.We are aware of the extensive development of our people, and service resources.Co-ordinationAs our business is keeld in various regions, there is a high priority as well coordinated, and thats exactly what we are exhausting to do with Kingfisher.Without proper coordination, the company has not reached the heights, where we are today.Teamwork is very disconsolateCommandingWe are the king, who was scheduled to due to the diametric commands to be run smoothly and our work processes.It is responsible for as they get the job, which means that the frame knows that these people.ControllingFor companies to motivate employees and their location to their needs.They motivate employees to run the programmer.Employees or get your efforts, simply ask them to achieve the objectives of the mission.To maximize the motivation of the staff and very useful discussion about incentiveAPPLICATION OF BEHAVIORAL VEOPOINT application program of Hawthorne studiesFor companies to motivate employees, their needs for their position.They run employee motivation programmer.Employees to achieve the objectives of their duties or simply for your efforts rewarded well ask.To maximize employee motivation, the motivation of employees through a very useful discussion about following procedures and staff.The company is Changing the pay rules so that the group was paid for overall group production, not individual production.Providing nutriment during the breaks.shortening the day by 1 hourParts time jobs available for newcomers.Application of human relation movementThe company Kingfishers advance each employee as a source of unique knowledge with something expensive to contribute to the company.The company is taking care of employees needs to do the job in Mechatronics.Communication of expectation of employees keeping the goal in mind.well-educated their goals, their stressors, what excites them and how they each define success?By providing good training.The company takes feedback of employees.Providing pay back and recognizing employees in ways that are meaningful to themKeeping success story aliveBeing consistent in every work which is related with employees.Application of behavioral s cience approachJob rotation chase training staff, teaching staff or each others work. Expand your knowledge and ability to work Expansion of jobs in Mechatronics employees are given a wider breadth of tasks and responsibilities within our jobber close to work and increase the judiciousness of the responsibilities of employees.Organizational Behavior This is my realizeing of organizational behavior is the way people communicate he work environment. Through the study of organizational behavior,we can know each other better and in ways to cooperate.Kingfisher depends on the individual services, as well as the organizations management. Therefore, it can help understand the individuals quality of work.I found my organization Kingfisher all these things. Contribute a better translationMarketing and Consumer Behavior Kingfisher marketing attempt to charm this process with examples of marketing when consumers evaluate a brand they are nerve-wracking to get an overview of installation se rvices allows the consumer to decide whether to think about it. most brands of evaluation criteria may include price, brand, flavor, functional features, style, and sometimes the way consumers feel of an enterprise of an organization of their choice.Resolving Conflicts The case is structured so that you understand why and how the kingfisher was constantly harassed by HR problems.We should be able to see the pilots and other workers using arm tactics to get back to IA to accept all their demands.This case also provides insight into how his treatment IA HR issues in dreams have contributed to the overall mess that found themselves in kingfisher provision Generally the training in Kingfisher. Happens in these terms-a) Managing Teamsb) Managing Emotionsc) Strategies for Peak Performanced) Managerial Wisdome) Problems Solving Decision MakingApplication of Quantitative ManagementApplication of Management ScienceIn the Kingfisher the management system is used byScheduling Kingfishers, bot h planes and crew,Deciding the appropriate place to site new facilities such as a warehouse or factory,Managing the flow of water from reservoirs,Identifying possible future development paths for parts of the telecommunications industry,Establishing the information needs and appropriate systems to supply them within the health service, andIdentifying and understanding the strategies adopted by companies for their information systems.Application of operational managementOperations managementis an area of business concerned with the production of goods and services, and involves the responsibility of ensuring thatbusiness operationsareefficientin terms of using as little resource as needed, andeffectivein terms of meeting customer requirements. It is concerned with managing the process that converts inputs Operations management focuses on carefully managing the processes to produce and distribute products and services. great deal of focus is on efficiency and effectiveness of processe s. Therefore, operations management often includes substantial measurement and analysis of internal processes. at last, the nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etcSections of This Topic include-Procurement (Purchasing) PracticesThis topic reviews guidelines for buying various materials from suppliers and vendors materials, including computers, services from lawyers, insurance, etcManagement Control and Coordinating FunctionManagement control and coordination includes a broad range of activities to ensure that organizational goals are consistently being met in an effective and efficient fashion.Product and Service ManagementAs noted above, the major activities involved in product and service management are convertible to those in operations management. However, operations management is focused on the operations of the entire organization, rather than managing a product or service. caliber ManagementQuality management is crucial to effective operations management, particularly uninterrupted improvement. More recent advancements in quality, such as benchmarking and Total Quality Management, have resulted in advancements to operations management as well.Logistics and Transportation ManagementLogistics is focused on the flow of materials and goods from suppliers, through the organization and to the customers, with priority on efficiency and cost effectivenessFacilities ManagementEffective operations management depends a great deal on effective management of facilities, such as buildings, computer systems, signage, lighting, etc.Configuration ManagementIts important to track the various versions of products and services. Consider the various versions of software that continually are produced, each with its own version number. Tracking these versions is configuration management.Distribution ChannelsThe mean s of distribution depend very much on the nature of the product or serviceApplications of management information systemThe company is implementing Management Information Systems (MIS) is the term given to the discipline focused on the integration of computer systems with the aims and objectives on an organizationThe development and management of information engineering tools assists executives and the general workforce in performing any tasks related to the bear on of information. MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making. Applications of MIS With computers being as ubiquitous as they are today, theres hardly any large business that does not rely extensively on their IT systemsStrategy Support- While computers cannot create business strategies by themselves they can assist management in understanding the effects of their strategies, and help enable effective decision-making. Data Processing- non only do MIS systems allow for the collation of vast amounts of business data, but they also provide a valuable time saving eudaemonia to the workforce. Where in the past business information had to be manually touch for filing and analysis it can now be entered quickly and slow onto a computer by a data processor, allowing for faster decision making and quicker reflexes for the enterprise as a whole.Benefits of MIS- The field of MIS can deliver a great many benefits to enterprises in every industry. Expert organizations such as the Institute of MIS along with peer reviewed journals such as MIS Quarterly continue to find and report new ways to use MIS to achieve business objectCore Competencies- Every market leading enterprise will have at least one join competency that is, a function they perform better than their competition.Enhance tack Chain Management- Improved reporting of business processes leads inevitably to a more streamlined production process. With better information on the production process comes the ability to improve the management of the supply chain, including everything from the sourcing of materials to the manufacturing and distribution of the finished product. closingAfter completing my report on Aviation Industry take the example of Kingfisher World Corporation, a leader in the provision of flight simulators I found that all companies use the four-management laws, which I have discussed only three.Kingfisher Systems, Incorporations designs and manufactures flight training devices and flight simulators.It offers pilot training tools for ground school, infinite learning and flight training, Nova, a car park management system that provides access to information such as occupancy or the status of parked vehicles Valorous, a treatment for municipal and industrial sludge generated by wastewater treatment plants.The company serves aviation market, including commercial and general aviation.It serves customers in North and Latin America, Europe, Asia, Africa, Middle East and Oceania markets.Kingfisher Inc. was founded in 1953.The company uses all managerial laws in accordance with their employees.The company has so many different flight simulators, so many different flight training equipment solutions for all types of flights, to customer support media centers, technical center, take it in progressive way.Ultimately we learned after completing this project, it is easy to manage an organization, resources, if we know all about governance.REFRENCESAirline quality of Kingfisher http//www.airlinequality.com/Forum/kingfisher.htm , last accessed on 29, troop 2010Books at red