Will It Blend

American University of Armenia School of Business and Management BlendTecs viral market campaign Hakobyan Lusine Grigoryan Vahagn What is viral market? Viral marketing is a piss of marketing that encourages individuals to pass on a marketing meat to others. In other words, it is spread by word of mouth. It is called viral, because wish well viruses, such campaigns take favor of rapid multiplication to explode the message to thousands and even to millions. Nowadays, by means of the help of earnings, viral marketing is getting much and more popular. The power of Internet makes it easier to manufacture more fans and to make them turn over in love with your output. Websites and hearty networks al disordered consumers to secernate about a good mark off. In other words, Internet helps to spread the ideas. And if traditional media takes weeks to build brand cognisance, Internet can make a brand noteworthy within a night. One example of a prosperous viral marketing campaign is BlendTec that promotes its advertisements through YouTube and social networks. pass on It Blend marketing campaign: Introduction BlendTec is a 186-employee moneymaking(prenominal) liquidizer division of K-TEC, which is based in Orem, Utah.

In 1975, tom Dickson, the attach tos founder, combined a vacuum clean go with a rotor and stator to create the Kitchen molar product for milling wheat.(At first, the social club was producing Kitchen Mill products for milling wheat.) The company would ulterior develop blenders for commercial use which would again later be adapted for home use. Started off as a small(a) company, BlendT! ec had a good product, but consumers had broken in brand sense and knowledge. Even though they were the best quality blenders, people didnt know who they were. Consumers were reluctant and hesitant to buy products from BlendTec merely because of low brand awareness. There were no advertisements, limited distribution and dominate of information and hence the consumers were not confident to make purchases. They were...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper