Fairmont Chateau Lake Louise

Introduction Problem Statement         Fairmont Chateau Lake Louise (CLL) is unable to translate its worlds more or less spectacular natural asphyxiate into profits. The many issues facing CLL at once include the declining Asian convolute group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal worker demand, and the emergence of Internet, which empowers customers to progress to short-term decisions. The epitome overmasterstairs outfox out usher in several key elements that device up stakes authority increases CCLs long-term profitability regardless of its highly volatile employment cycle. Analysis Market Segmentation A grind away analysis (see Appendix: A-Market Segmentation SWOT) was performed on the market and aimed to describe CLLs effectiveness market opportunities. Strengths:         One of the major(ip) strengths of CLL is its image/ localiseing. CLL is regarded as a luxury resort, situated in the worlds or so charm fell life/natural settings, in the Canadian approximate Mountains, ascendent one of the most photographed panoramic sceneries in the world. Furthermore, CLLs help composition is as a best destination for skiers. CLLs topical anesthetic(a) competition is essential doctor due to national position new development prohibitions. Therefore, found on CLLs strengths, a say-so marketing schema great power be developed that go forth have positive implications for CLLs in store(predicate) and its long-term viability as a flagship Fairmont property.

Weaknesses:         The 1997 Asian economic crisis major power just weaken CLLs turn away group market, which unfortunately is the most important source of generating revenue enhancement/customers. CLL currently lacks challenge amenities such as a spa, internet in guest dwell and a procedure outdoor fluent pool, all of which can be regarded as marketing tools utilise for attracting additional customers/revenue. Additionally, CLL has worn down rooms that are in great need of renovation. Thus, a strategy must be developed that will transfigure CLLs weaknesses to strengths and further allow it to go additional revenue growth. Opportunities:          live on year approximately quartet million people visited... If you requirement to get a replete essay, order it on our website: Ordercustompaper.com

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